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Ideas

 

Footprint develops ideas and formats for television and film - for broadcast and corporate communications.

We develop ideas for all distribution channels - television, online and new media. 

In our work for television we specialise in strong journalism and storytelling. We like to make landmark documentaries with global appeal. Our current project on the Brian Jones/Rolling Stones story is an example of our investigative work.

 

Ideas for brands

We specialise in brand content, working with brands and agencies to develop ideas that are creative and commercial.

We mix story and strategy - programme making and planning - to create content that is compelling viewing for the audience and powerful communication for the brand. 

We work to a brief - and we look at brand values, products, services, sustainability programmes and operations for ideas to develop into TV and film.

To pitch an idea to TV and online broadcasters we produce work in one of four ways;

The Pitch

  • a one page proposal
  • a full presentation
  • a promo film
  • a made-for-broadcast pilot

Your guide

Footprint will show you how to communicate through documentaries, short films and television formats.

We teach the basics of television, film and brand content. We then advise in detail on each stage of the production process - from development to distribution.

Development

  • Ideas and stories
  • Brand content – mixing story and strategy
  • Genre, formats and approach
  • Proposals and pilots
  • Pitching and commissioning
  • Channel and scheduling requirements
  • Setting budgets
  • Compliance

Production

  • Storytelling - structuring and scripting
  • Characters and locations
  • Talent – producers, directors, crews and presenters
  • Filming

Post Production

  • Editing 
  • Legal and rights
  • Distribution
  • Press and publicity
  • Using the IPR to create commercial opportunities off screen

For advice on development, production or distribution contact Footprint.